Gearing Up For Launch

Shoots & Leaves was submitted to the App Store last week, so we’re in the middle of final preparations for the launch. I have to admit, I have no idea how it’s going to go. Feedback from beta testers has been positive, and I think we have a great product that people will like if they try it. But selling apps is a tough racket. With about a million apps in the store, it’s hard to get any particular one noticed.

Pitch Perfect: The Art of Promoting Your App on the Web has been particularly useful in getting our marketing ready. I’m a developer; I readily admit I’m not a sales guy. But this book’s description of how to prepare a pitch makes me feel a lot better about our chance of having a strong launch.

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